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Our Initiative includes:

Coalition Leadership

In-School Curriculum

Student Groups

Community Activities

Beverage Server Training

Media Campaign

Integrating Positive Community Norms


We work under the core assumption that the positive exists and is worth growing. We have proof it exists right here in Grand Rapids and we plan to grow it. The work we do revolves around norms and correcting misperceptions of the norms in our community. For example, MOST Grand Rapids students in 7-12 grade (89%), do not drink alcohol in a typical month, but 58% of students think they do.

To find out the norms in our community we administered a survey. The Positive Community Norms Student Survey was given in February, 2017. 1205 students were surveyed in grades 7-12. 4.9% of surveys were “cleaned” or removed from the data pool to remove the possibility of students lying.  To learn about the data collected from the survey click here

The Positive Community Norms approach measures disparity between actual and perceived norms…or misperceptions. THIS HELPS US HAVE A BETTER UNDERSTANDING OF WHAT IS “NORMAL.”